Auch in Europa: Blogger haben Einfluss auf Marken
Ein neuer Report von Jupiter Research hat folgende interessante Ergebnisse zum Thema Einfluss von user-generated Content gebracht:
Jupiter warns that although the number of contributors is currently small, their impact and influence can have wide reach. This is because the most vocal online element tends to be young, male surfers who have been using the internet for some time and have high-speed connections. Strong brand opinions and feedback posted by these influential contributors will quickly spread among interconnected consumers due to the highly linked nature of the weblog network, or blogosphere, the report claims.
Olaf Nitz hat die Ergebnisse zusammengefasst.
Studie bei Jupiter Research
Jupiter warns that although the number of contributors is currently small, their impact and influence can have wide reach. This is because the most vocal online element tends to be young, male surfers who have been using the internet for some time and have high-speed connections. Strong brand opinions and feedback posted by these influential contributors will quickly spread among interconnected consumers due to the highly linked nature of the weblog network, or blogosphere, the report claims.
Olaf Nitz hat die Ergebnisse zusammengefasst.
technorati tags: Einfluss, Blogger, Brands, Jupiter
Via Micropersuasion, Electricnews.netStudie bei Jupiter Research
zuckerwatte - 20. Apr, 21:38 über Literatur&Wissenschaft
